In late 2015, the tech world was abuzz with the news that US-based technology company Google was planning to reenter China, the country from which it had withdrawn its services beginning 2010. This time around, Google was planning to enter the market through the Google Play Smartphone App Store . Google had had a presence in China since 2000 and it had agreed to censor its search and place its servers in China besides opening a Chinese website google.cn in 2006, to garner a share in the lucrative Chinese internet market. But the company faced problems and intermittent disruptions to its services, which were sometimes shut down for several hours at a time.

Time and again the Chinese government found fault with the way Google operated and placed severe restrictions on it. In 2009, Google conducted a thorough investigation into attacks on its website and discovered that they originated in China and that the emails of several human right activists had been tampered with. Google then decided to move its servers to Hong Kong. After that, though the search giant did not exit the country completely, it did not have a major presence in the market and most of its services became inaccessible. ...

Business Environment Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Business Environment Case Studies Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

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